Brands need to evolve to stay current, and in this realisation, INMOTION was born.
Started from humble beginnings, Motorama opened it's doors originally in Don Street.
A new age began for Motorama, bringing new life into the ownership and day-to-day operation of the business.
The merge also included a change of premises to the current location, Grove
Street, nearby the Jersey Library
The change of times called for a refresh in the company's image, and INMOTION was born.
Historically, motorcycling has been a very masculine industry, with it being seen as an oily, greasy trade, with not much glamour. The percentage of female riders is slowly increasing, for both pleasure and commuting purposes, with the industry average being 20%. To ensure that our average beats that of the industry, we are committed to breaking the stereotype down and engaging in a new, open conversation.
We believe that Jersey is the perfect island to use electric vehicles, and we can’t see an excuse for Jersey to be fully green far before our neighbours are, especially with the likes of the tidal and wind power that surrounds our beautiful island. As soon as the technology arrives to the motorcycle industry, we will supply the island with an even-greater sustainable choice for transportation.